we love matcha. finding good matcha was the difficult part.
why sumi exists.
sumi is a small founder-run brand from the netherlands, created to make fresh japanese matcha easier to find and easier to understand, at prices that still make sense.
hi, i'm morsal, one of the people behind sumi. we started sumi after spending far too much time looking for matcha that tasted genuinely good, felt fresh and told us more than just “ceremonial grade.” the details that actually shape matcha, such as region, cultivar or blend, harvest and milling, were often missing. when we did find them, the price could make the matcha feel more like a luxury object than something to actually enjoy. we wanted another option: carefully sourced matcha with clear information, distinct flavour and a fair price.
closer to the source.
we work directly with farmers and tea producers in japan, without wholesalers in between. this allows us to ask questions at the source, understand how each matcha was grown and made, and share that information with you. we order in small batches to reduce unnecessary storage time and keep the route from producer to tin as short and clear as possible. it is a more personal way of sourcing, and one that helps us focus on quality without turning good matcha into an unnecessarily expensive luxury.